Table Of Content
- Logo and branding books
- Thinking with Type by Ellen Lupton
- Copy This Book: An Artist’s Guide to Copyright by Eric Schrijver
- Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
- Understanding the Basics: Graphic Design Theory
- The Elements of Typographic Style: Version 4.0: 20th Anniversary Edition
Author and design educator Gavin Ambrose outlines graphic language, design thinking, and problem-solving processes in a simple, understandable way. So at heart, the basis for the Handbook is a highly practical approach to the real-world challenges of being a design professional. Every three to five years, we produce new editions to keep it very much up to date.
Logo and branding books
Six decades on, it remains influential, and this reproduction includes added thoughts by other designers including Michael Carabetta, George Lois, April Greiman, Steve Heller and Kit Hinrichs on its lasting impact. And so this book gives a useful and comprehensive introduction to foundational psychology, in a way that directly relates to UX design. Written by David Evans, an experimental psychology PhD and senior manager of consumer research at Microsoft, this will help UX designers gain an edge in a super-competitive field.
Thinking with Type by Ellen Lupton
It’s a must-have primer for print and web designers that’ll transform how you think about and use type. They provide practical advice for building empathy and designing more compassionately. His approach to branding, publication design and advertising was so innovative. Rand really saw so much opportunity for novelty, and always added a sense of playfulness to his work. I don’t think his Enron logo was particularly playful, but maybe in designing it so severely he was prescient in some way?
Copy This Book: An Artist’s Guide to Copyright by Eric Schrijver
This comprehensive reference everywhere brings together a ton of must-have information in an up-to-date, concise handbook. Whether you're pursuing a career in graphic design or diving into a side project, Drawing Type is a mix of inspirational designs and a workbook. The title features real-world projects and sketchbooks from well-known type designers to give you valuable insights and interviews for your next task. If you’re a graphic designer looking to improve your design skills with new ideas and approaches, welcome to our essential graphic design reading list. If you specialize in another part of design—you’ve also come to the right place.
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon
This is a must-read to master the nuances separating good and exceptional typography. If Thinking with Type is the ABC of typography, The Elements of Typographic Style is the graduate-level course. Why Fonts Matter is a shorter 144-page book by Sarah Hyndman that explores the reasoning behind how and why fonts influence us, as well as how they can evoke certain feelings, thoughts, and associations. And if you’ve just read up on your favorite topic and find yourself in need of a place to put your newfound skills and strategies to good use, then we have a suggestion to make. Easy to follow and full of real-world examples, Sprint lets any team hit the ground running to transform business objectives into reality in just five days. This unconventional marketing approach produces recognisable, relatable brands while attracting loyal supporters.
7 design books to look forward to in 2023 - Fast Company
7 design books to look forward to in 2023.
Posted: Mon, 26 Dec 2022 08:00:00 GMT [source]
This book covers things like the 80/20 rule, the Dunning-Kruger Effect, Expectation Effects, and more. By understanding phases from triggers and actions to variable rewards and deeper investment, designers can leverage motivation and emotion to grab attention and encourage user retention. This book delivers the playbook to design genuinely contagious, market-leading digital products. With unique case studies and production details, this book sparks creative thinking on reinventing print structures, layouts, and reader experiences. You’ll come away with a sharper eye for details like kerning, leading, line lengths, typefaces, sizes, and how they impact the reading experience.
100 Ideas that Changed Graphic Design by Steven Heller & Véronique Vienne
Big Type: Counter-Print's new book explores graphic design where type plays the leading role - Creative Boom
Big Type: Counter-Print's new book explores graphic design where type plays the leading role.
Posted: Tue, 29 Mar 2022 07:00:00 GMT [source]
For design teachers, students, or professionals, Albers’ influential work on color theory demonstrates how to think outside the box of safe color palettes in an economical and impactful way. As the design profession continues to evolve, new specialist roles and definitions are invented all the time. While it’s good to know the difference between UX and UI design, it’s equally important to remember that the best designers often don’t specialize in any one thing. Michael Bierut is a partner at Pentagram Design, with work in the permanent collections of everywhere from MoMA to the Cooper Hewitt, Smithsonian Design Museum. In Now You See It and Other Essays on Design, Michael explores topics ranging from process, inspiration, mentorship, and the history of design.
As well as the history of printing and typesetting had long ignored graphic design, so historians were faced with the challenge of deciding what was worthy and where to focus. This book by Steven Heller and Gail Anderson is broken into sections covering the fundamental elements of design—it serves to illustrate technical points and encourage readers to try out new ideas. Through in-depth how-to articles, hands-on workshops, and inspiring galleries of excellent design, you can comprehend the key principles by reading Graphic Design For Everyone. It is illustrated with typefaces, poster designs, and pictograms by renowned designers such as Otl Aicher, Pierre Di Sciullo, Otto Neurath, and Gerd Arntz.
The Elements of Typographic Style: Version 4.0: 20th Anniversary Edition
All touchpoints like stationery, packaging, branding guidelines and more need alignment for a holistic, cohesive brand image. Designing Brand Identity is the classic practical guide to crafting an impactful brand identity program. You don’t need a design degree to master fundamental graphic design principles. Robin Williams’ Non-Designer’s Design Book is an approachable handbook covering all the essentials in plain English. Perfect for beginners, it introduces universally applicable design concepts like proximity, alignment, contrast, scale, visual hierarchy and more across four concise chapters.
The three sections dissect geometric, effect, and typographic types of logos, combining educational and inspirational content that will guide and support your work. Her book is an incredible read for designers looking to conquer typography, which to many, can be a daunting facet of graphic design. Not only is this 224-page book great for graphic designers, but it is also a good read for anyone else working with text. Naturally, you can read a graphic design text book to learn the principles of design. What you may not realize, however, is that many design books cover more of the field’s professional development side.
Any creative specialist has ever faced the type of day when nothing works. When you’re lost, stuck, or down, one of the ten techniques from this book is sure to help you overcome this condition and remain productive. The amusing diagrams and drawings, combined with the cheerful tone and helpful suggestions, make it the most useful everyday book. The hand-lettering techniques described in this book start from the simplest and go toward rather complex works.
The book spans 35 projects and delivers unique insights into the potential of graphic design to make a big impact in a variety of ways. If you’re just starting out in your graphic design career, How to Be a Graphic Designer without Losing Your Soul offers up practical advice and guidance on the more theoretical and philosophical aspects of design. Whether as a side project or in hopes of pursuing a career as a type designer, this part-inspiration, part-workbook title by Alex Fowkes provides a flying start. Featuring real-world projects and sketchbooks of well-known type designers, this isn't a 'how to' guide, but rather a mixture of insight and inspiration.
David Airey, author of Logo Design Love, breaks down the business side of design in Work for Money, Design for Love. Teaching Graphic Design History is a great choice for creatives that are looking for the best history of graphic design book. So if you’re curious about the ideas that changed and improved graphic design concepts over many years, this graphic design book is what you should own. This book by Sophie Cure and Aurélien Farina is a fun and unique introduction to graphic design—it combines puzzles and visual challenges to show how typography, signs, logo design, posters, and branding operate. This book is a comprehensive guide to modern graphic design theory and practice that examines the broad range of design skills. For reasons we’ll look into in a while, reading is one of the most effective ways to do this.
His 519-page book is filled with photography, offering an almost architectural experience, with detail on the threads that connect the places, stories, and symbols in his work. We found Anthony Burrill's Work Hard & Be Nice to People to be sharp and concise, with Burrill's heart and lack of pretension make for an enthralling read. This inspiring account of what Burrill values in creatives is a re-worked version of his previous book Make it Now, with added material. One of the best things about graphic design is that it never stands still for a moment. Graphic Fest takes a deep dive into the design of festival and fairs around the world. Itexplores how festivals, from the Afrique Culture Festival to Geneva’s La Bâtie festival, use branding, whether it be creating a fresh but recognisable annual theme or something that lasts forever.
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